Lucy was Liberty Global’s corporate news and information online message board. Reacting to feedback from employees, Lucy was improving, becoming a full intranet site and a more inclusive, engaging and useful interactive experience. I was commissioned to refresh the brand and create a simple informative launch campaign that would communicate to employees that Lucy had improved and was now a space worth visiting.

My brand proposal was to adapt the name from Lucy to Luci, reflecting the interactive nature of the brand and create a more colourful and welcoming logo than the existing bland corporate look. A simple communications campaign would be launched in conjunction with the brand refresh; a typographic solution, based around the new logo.

Luci logos
Luci website
Luci communications campaign – posters
Luci communications campaign - digital signage
Luci connect campaign - mobile app