Chellomedia required a new brand for its growing pan European broadcast facilities business, with centres in Amsterdam, Madrid, Barcelona and Budapest. Because it had relationships with many third party clients, who were direct competitors in other areas of Chellomedia’s channels business, so the new brand had to be distinct from Chellomedia, without using the Chello moniker yet still look familiar, as part of the Chellomedia family, Echo was the perfect fit, utilising four characters from the Chellomedia logo. As part of the project, I designed the new echo website.