CLIENT: CHELLO CENTRAL EUROPE
Deko, a popular Hungarian TV channel dedicated to decorating and home improvement wanted a fresh new look. It had to be modern and colourful, something aspirational that would appeal to both men and women; strong but light. The use of yellow as the core colour represents sunlight, summer, warmth, DIY, construction and reflected Deko’s personality perfectly. It’s fresh, crisp, clean, inspirational and contemporary. The use of the square shape symbolising a home in its purist form.