PAPRIKA ELEVATOR

CLIENT: TV PAPRIKA

TV Paprika, a cookery channel in Central Europe was sponsoring a Food Festival and needed some engaging sponsorship visuals. After the success of the Film Múzeum ‘cinema curtains’ lift, the client wanted to use the same concept. We came up with the simple idea of using the lifts at the venue and delegate hotel as our canvas; vinyl-wrapping the lift doors with an image of a paprika, the doors opening representing the paprika being cut in half, revealing a knife pointing up at the TV Paprika logo.