DELIVERING THE BEST CONTENT

CLIENT: CHELLOMEDIA CORPORATE COMMUNICATIONS

Chellomedia’s promise was to deliver the best content possible to its global audience, across TV, internet and mobile. They would purchase the rights to premium quality content from leading broadcasters and producers in the UK, Europe & US. Chellomedia then repackaged the content for local use, broadcasting on 65 channels, worldwide. The brief was to create the communications for their Programme Rights Seminar in Madrid, where international broadcasters and producers would be invited to meet Chellomedia, to network and to share information on new content acquisitions and co-production opportunities. Using Chellomedia’s ‘button design’ communication device as the core requirement, my solution was to create a cardboard package containing the acquired content, wrapped in gift wrapping paper showing all Chellomedia’s international Television brands.