LIBERTY GLOBAL ICE SCULPTURE

CLIENT: LIBERTY GLOBAL CORPORATE COMMUNICATIONS

The brief was to create the core visual for all Liberty Global Christmas communications. It was essential the proposal included the new white Liberty Global bloom logo on a white background. During the briefing session someone said, “Just make it look cool”. This triggered the notion of the bloom sculpted out of ice, sitting on a blanket of snow. You can’t get any “cooler” or whiter than snow and ice.