ANDREA

CLIENT: LIBERTY GLOBAL

In 2O15, Liberty Global decided to vacate its headquarters in Central London and relocate to Virgin Media‘s offices in Hammersmith. To allay employee fears that moving out of central London would be the end of the world, a major engagement campaign was needed. I was commissioned to provide a communications campaign that would create a positive atmosphere around the move. I persuaded the Company's Executives to appear in a set of caricatures entitled ‘Moving Stories’ that would be displayed on digital monitors around the building. This illustration parodied one of the executive’s love of everything Porsche and his ultra-competitive personality.